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Launched on 23rd September 2012, Zee Bangla Cinema is the first ever 24×7 Bengali movie channel in India, Zee Bangla Cinema boasts of an eclectic mix of movies, starting from the golden era to the current resurgent phase. The pioneers of innovation, Zee Bangla Cinema ventured into another first-of-its-kind project Zee Bangla Cinema Originals, in 2015.